About Preferental

A story
we all know.

Whether it’s about tenants who party and don’t pay, or landlords who are more like evil overlords. We’re no different, except our story inspired a new way of renting.

There was a time when tenants (like ours) could get away with R30,000 worth of property damage and disappear into the night without a trace. That’s a true story, and there wasn’t much we could do about it back in 2016. Well, there is now!

The headaches, hassles, chores and challenges that come with private property rental are a thing of the past, thanks to one bad experience, many lessons learnt and the birth of Preferental – a service that has changed the rental game on both sides.

We have built a two-way street that solves problems for both sides of the tenant agreement, by introducing property landlords to property tenants, who can start on their rental relationship with transparency and trust.

Preferental allows landlords to manage their property from the comfort of their smartphones, and rewards tenants for simply playing by the rules.

Meet the team

Ross Fitzcharles

CEO & Founder

What you put out into this world is what you’ll receive from it.

Customer Success

Michelle P.

Customer Success Specialist

Be happy in the pursuit of what sets your soul on fire.

Tayla W.

Application & Screening Specialist

Make happiness a priority and be gentle with yourself in the process.

Sales and Growth

Imaan K.

Client Onboarding & Growth Specialist

Continuous learning is the minimum requirement for success. Knowledge is power!

Lesego M.

Listing & Advertising Specialist

Results happen over time. Work hard, stay consistent, and be patient.

Sizwe B.

Sales Specialist

Be grateful for life. Not everyone made it this far.

Finance and Risk

Taryn vH.

Accounts & Risk Specialist

Life is like a box of chocolates. You never know what you’re going to get. ~ Forrest Gump

Justin P.

Accounts Administrator

Blessed are they who see beautiful things in humble places where others see nothing.

Product & Innovation

Retief V.

Product & Innovations Manager

Have you checked if it is plugged in?
Did you switch it on?
Are you sure?

Michael E.

Back-End Developer

Be not afraid of growing slowly; be afraid only of standing still.

Temitayo O.

Front-End Developer

Sometimes it pays to stay in bed on Monday, rather than spending the rest of the week debugging Monday’s code.

Shiba K.

Junior Back-End Developer

A journey of a thousand miles begins with a single step. ~ By Lao Tzu

Isaac M.

Junior Front-End Developer

We not here to take part; we here to take over.
~ Conor Mcgregor


John Doe

Dev Intern

This space is for our upcoming awesome interns keep an eye out.

Our Partners

None of this would be possible without our partners, who help us deliver the Preferental Promise to our Property Owners and Renters.

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