Preferental Technologies (Pty) Ltd (“us”, “we”, or “our”) operates the Preferental mobile application (the “Service”).
This page informs you of our policies regarding the collection, use and disclosure of Personal Information when you use our Service.
Information Collection And Use
While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to, your email address, name, phone number, postal address, other information (“Personal Information”).
When you access the Service by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use and other statistics (“Log Data”).
In addition, we may use third party services such as Google Analytics that collect, monitor and analyze this type of information in order to increase our Service’s functionality. These third party service providers have their own privacy policies addressing how they use such information.
We may use and store information about your location, if you give us permission to do so. We use this information to provide features of our Service, to improve and customize our Service. You can enable or disable location services when you use our Service at anytime, through your mobile device settings.
Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive.
We use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
Google AdWords remarketing service is provided by Google Inc.
You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads
Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: http://www.google.com/intl/en/policies/privacy/
Twitter remarketing service is provided by Twitter Inc.
You can opt-out from Twitter’s interest-based ads by following their instructions: https://support.twitter.com/articles/20170405
Facebook remarketing service is provided by Facebook Inc.
You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950
To opt-out from Facebook’s interest-based ads follow these instructions from Facebook: https://www.facebook.com/about/ads/#568137493302217
Facebook adheres the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings.
For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation
We may employ third party companies and individuals to facilitate our Service, to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.
These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
We may use your Personal Information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.
Compliance With Laws
We will disclose your Personal Information where required to do so by law or subpoena or if we believe that such action is necessary to comply with the law and the reasonable requests of law enforcement or to protect the security or integrity of our Service.
The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
Links To Other Sites
We have no control over, and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
Our Service does not address anyone under the age of 13 (“Children”).
We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your Children has provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from a children under age 13 without verification of parental consent, we take steps to remove that information from our servers.
Privacy is important to our company. Please refer to our customer privacy notice above for more information about how we collect, store, manage and use personal information. .
What is a Cookie?
A cookie is a small piece of data that is sent, in the form of a text file, from a website to the user’s device, such as a computer, smartphone or tablet. The purpose of a cookie is a way for the website to “remember” user behaviour or keep track of previous actions. This includes remembering the contents of an online shopping cart for example, or actions the user performed whilst browsing the site if they are not signed up or logged into their online account.
Whilst Preferental Technologies (Pty) Ltd does not necessarily know the identity of the user of the device, the company will be able to see the behaviour recorded on the device. Should there be multiple users of the same device, they will not necessarily be distinguishable from one another.
Cookies are used to identify the device and, if the device is linked to a specific user, the user would also be identifiable.
Which Cookies do we use?
First- and third-party cookies refer to the website or domain using the cookie. Cookies are set by the website that the user is visiting. First-party cookies are directly stored by the website (or domain) visited by a user. These cookies allow the company and website owners to collect analytics, data, remember language settings or perform other useful functions that provide a good user experience.
Preferental Technologies (Pty) Ltd Cookie Notice
Third-party cookies are created by domains separate from the website that the user is visiting. These cookies are usually used for online advertising or cross-site tracking. They are accessible on any website that loads the third party’s server code. For example, when a user visits a site and clicks a “like” button, this could be stored in a cookie. When visiting the third-party site, the cookie will be used to action the request. For example, a user browses online for a specific product, finds an advert of interest, clicks the advert and thereafter closes their browser. Several hours later, the user notices advertising of the same product that they were browsing for earlier. Where cookies are only valid for a single session, the cookie will be erased when the user closes their browser. Where cookies persist, the cookie will be stored by the user’s browser until deleted by the user.
The company will only process cookies which identify users for lawful purposes:
- If a user has consented thereto;
- If a person legally authorised by the user, the law or a court, has consented thereto on the user’s behalf;
- If it is necessary to conclude or perform under a contract that the group has with the user;
- If the law requires or permits it;
- If it is required to protect or pursue the user’s, the group’s or a third party’s legitimate interest (e.g. for fraud prevention); or
- If the user is a child and a competent person (like a parent) has consented thereto on the child’s behalf.
- Fraud, financial crime and other crime prevention, detection or reporting;
- Managing and improving security for the group and users (for example to prevent fraudulent use of login details);
- Various analytical reasons, e.g. how the company’s website is used so that improvements can be made;
- Marketing and advertising, for example to decide which solutions (goods, products, services or rewards) users may be interested in and to customise marketing on various applications and websites; and/or
- Recognition of users or devices which return to the Preferental Technologies (Pty) Ltd website.
What happens if a user does not want Cookies?
All browsers allow users to refuse to accept cookies and to remove current cookies. The methods for doing so vary between different browsers and versions. Users can block cookies on the company’s website, if desired. Blocking certain cookies, however, may have a negative impact upon the usability of the website.
Further information about Cookies
- Users’ browsers store cookies and the company’s website cannot access any data on a user’s device;
- As cookies are stored in text files, they cannot be used to distribute viruses to a device;
- On a single device with multiple users; the experience the company’s website will be according to the multiple users, and not an individual’s actions;
- Previous cookies collected by the website will not be deleted should a user choose to disable cookies after visiting the site. This will simply prevent the creation of new cookies. Expired cookies will be removed automatically.