5 best practices for advertising your property

Renting out your property can be a great source of income, but it can also be a daunting task if you don’t know how to go about it. One of the most critical steps in the process is advertising your property in the right way to attract the right tenant. By following the best practices for advertising your property, you can find a reliable and responsible tenant who meets your rental criteria.

1. Highlight Key Features

Highlighting the key features of your property is an essential step in attracting the right tenant. Location, size, and amenities are critical features that potential tenants look for when searching for a rental property. Therefore, be sure to mention these in your advertisement.

For example, if your property is located in a desirable area or has a large garden, make sure to highlight it in your advertisement. This will help potential tenants get a sense of what your property has to offer.

2. Use High-Quality Photographs

In today’s digital age, where most people start their property search online, having high-quality photographs of your rental property is more important than ever before. The photographs not only help potential tenants visualize the property but also create a first impression that can either make or break the deal. Therefore, it’s crucial to put in extra effort to ensure that the photographs are of the highest quality.

When taking photographs of your rental property, there are several factors to consider:


  • Firstly, lighting is essential in creating a warm and inviting atmosphere. Natural light is ideal, but if that’s not possible, make sure to use adequate artificial lighting to showcase the property’s best features.


  • Secondly, composition is equally important. The photographs should be taken at angles that show off the property’s unique features, such as a beautiful view or a spacious living room.


  • Thirdly, editing the photographs can help enhance the images even further. However, be careful not to over-edit the photographs as it may misrepresent the property and lead to disappointment for potential tenants.

Hiring a professional photographer to capture the property’s best features can be an excellent investment. Professional-grade photographs can give your property a competitive edge and attract more potential tenants. Moreover, a professional photographer can use specialized equipment and techniques to capture your property in the best possible way.

3. Be Transparent About Rental Details

Transparency is not only essential but also beneficial for both landlords and tenants in the rental process. By providing clear rental details upfront, landlords can avoid any misunderstandings or miscommunications that may arise later on. This can help build trust between the landlord and tenant, which is crucial for a successful rental relationship.

Apart from the monthly rent and security deposit, landlords should also disclose any additional fees that tenants may incur. This includes utility bills, parking fees, or any other charges that may be specific to the property. By being upfront about these details, tenants can accurately budget for their living expenses and avoid any unpleasant surprises later on.

4. Use Online Advertising Platforms

Online advertising platforms such as property portals (i.e. Property24, Private Property) and social media platforms (i.e. Facebook, Instagram) are great for reaching a wide audience. These platforms allow you to reach potential tenants across South Africa. Use multiple platforms to reach as many potential tenants as possible. Ensure that your advertisements are optimized for these platforms to increase visibility. Learn more about advertising your property through Preferental here.

5. Screen Potential Tenants

Screening potential tenants can help you find a tenant who is reliable, responsible and has a good credit history. Conduct background checks, credit checks, and verify employment or rental history. This screening process will help you avoid any potential problems down the line.

In conclusion, advertising your property in the right way is crucial in finding the right tenant and making the renting process easier. By highlighting key features, using high-quality photographs, being transparent about rental details, using online advertising platforms, and screening potential tenants, you can attract a reliable and responsible tenant who meets your rental criteria.

Always remember that your property advertisement is the first point of contact with potential tenants, so make sure it makes a good first impression.