In the dynamic landscape of real estate investment, landlords and property managers stand at the forefront of navigating the exciting opportunities and challenges that 2024 holds. This article serves as a specialised guide, delving into the top eight rental property investment trends that will significantly impact the strategies and decisions of those involved in property management.

Preferental, a digital rental management platform, plays a pivotal role in empowering private landlords with tools and services designed for effective property management. Providing peace of mind through rental guarantees, property damage cover, and eviction cover, Preferental aligns seamlessly with the evolving needs of landlords in an ever-changing market.

As highlighted in BetterBond‘s insightful November 2023 Property Brief, the prevalence of remote work emerges as one of the defining property investment trends, fundamentally influencing the preferences and expectations of tenants. For landlords and property managers preparing to make strategic moves in the rental property market, we aim to provide valuable insights and a roadmap for success in the evolving landscape of property management.

Here are the top 8 rental property investment trends for landlords to keep in mind:

1. Location, Location, Location!

Embrace the evolution… The surge in remote work has rewritten the rules of location preferences for tenants. The new mantra? Personal over proximity. Brace for heightened demand in suburban or rural locations, offering not just homes but a lifestyle rich in space and amenities.

2. WFH Essentials

Office dreams do come true! The spotlight is on dedicated home offices like never before. Properties with intelligently designed workspaces steal the scene. That spare room? Transform it into a tenant’s oasis of productivity, adding a touch of allure to your rental property.

3. Flex it Right (if possible)

Adapt to thrive! The remote work revolution craves flexibility. Enter shorter leases and arrangements designed for periodic remote work. Flexibility isn’t just a feature; it’s the hottest property investment trend in rentals. Be the landlord who understands the power of adaptability.

4. Goodbye Urban, Hello Suburban!

Spacious living, new lifestyle: Urban apartments, it’s time to say goodbye. The property investment trend now leans towards suburban havens with larger living spaces and the joy of outdoor living. Cultivate your garden – it’s not just a plot of land; it’s a key to capturing tenant hearts.

5. Connectivity is Key – Tech-Savvy Wins

In a world driven by digital connectivity, your property’s standout feature? High-speed internet. Elevate your property’s allure by ensuring it’s fiber-ready. Remote workers are seeking a seamless online experience – make sure your property delivers.

6. Community Vibes – Beyond the Four Walls

Community is the new cornerstone. Tenants are on the lookout for properties near parks, recreation spots, and local services. With commuting taking a backseat, your property can be more than a home – it can be a hub of happiness and community life.

7. Harnessing Solar Energy – Powering the Future

Embrace sustainable living by integrating solar energy solutions into your properties. Solar power not only aligns with environmental consciousness but also attracts eco-conscious tenants, adding a forward-thinking and cost-effective dimension to your rental offerings.

8. Proactive Property Management – Anticipate, Adapt, Excel

Stay ahead of the curve by adopting proactive property management practices. From predictive maintenance to responsive communication, being proactive ensures tenant satisfaction, property longevity, and a reputation for excellence in property management.

In the ever-changing landscape of property rentals, these property investment trends are not just suggestions; they’re keys to unlocking the full potential of your investment. Embrace the shifts, cater to the evolving needs, and watch your property become not just a place to live but a lifestyle destination.

Next steps…

Once you’ve acquired your ideal property, whether you’re a seasoned investor or a newcomer, consider partnering with our team at Preferental. Our expertise in tenant placement ensures a seamless process. Reach out to us or sign up at to elevate your rental property investment journey.