The property market is evolving fast, but one priority has remained the same for the fourth year running, portfolio growth for property agencies. 

According to recent industry reports, 60.4% of agencies state their primary goal for 2025 is signing more landlords. That’s a significant jump from 51.5% in 2024, proving that expansion remains the driving force in the property management industry. 

While customer service and tech innovation matter, most agencies agree: without a growing landlord base, there’s no sustainable success. 

 

Why portfolio growth matters more than ever 

In a competitive market, agencies that don’t grow risk falling behind. The demand for reliable rental income, better tenant quality, and streamlined processes means landlords are looking for agencies that offer more than just basic services. 

Shorter leases, increasing tenant expectations, and economic uncertainty have all played a role in pushing portfolio growth to the top of every agency’s business plan. 

Stay updated with the latest trends and insights from the South African property market on SAPOA’s Property News and Insights. 

 

Grow your landlord base with better tenant screening 

Landlords want security. They want to know their investment is protected and their tenants are reliable. That’s where Preferental’s tenant screening tools make a difference. 

What makes Preferental’s tenant screening better? 

  • Verify identity, income, and employment
  • Check credit history and risk flags instantly
  • Save time with automated application tracking
     

The best part? Agencies that use our screening platform often sign tenants faster and improve landlord satisfaction, leading to better referrals and longer partnerships. 

Learn more about this feature here.

 

Risk management tools that support agency growth 

Property agencies also need tools to deal with legal or financial hiccups that could derail growth. Preferental offers a full suite of risk management tools, including: 

  • Lease generation and tracking
  • Legal support for evictions or disputes
  • Rent default protection options
     

These tools empower agencies to deliver greater confidence to landlords, leading to higher retention rates and a stronger reputation in the market. 

 

Streamline your operations and scale confidently 

Another factor holding agencies back from growth is admin overload. Chasing rent payments, logging maintenance issues, and dealing with paperwork can take valuable time away from signing new landlords. 

With Preferental, your agency benefits from: 

  • Automated rent collection
  • Maintenance request tracking
  • Digital lease agreements
  • In-app tenant and landlord communication
     

This all-in-one platform allows agencies to focus on growth—not admin. 

 

What’s your agency’s top priority in 2025? 

If your answer is portfolio growth, you’re not alone. But setting the goal is just the first step—having the right tools to support it is what will truly set your agency apart. 

Preferental helps property agencies: 

  • Screen smarter
  • Sign faster
  • Grow confidently
     

 

Get in touch and start growing today 

Whether you’re a small agency or an established brand, Preferental can help you achieve your 2025 goals. 

Call: (+27) 11 568 5240
Email: admin@preferental.com